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from : laura knowles re : the struggle to get noticed in the market today consumers are inundated with marketing messages. This overload causes them to be overwhelmed and eventually shut down. Which means that your consumers simply tune out and buy nothing.
the old school of marketing which traditionally focused on pushing messages to consumers encouraging them to buy stuff no longer works and as a result the industry has turned to psychology for some new answers.
what we found is that every single decision made is governed by emotion . Every single one. Including all purchasing decisions.
identifying how you make consumers feel is crucial to your future success. so what does this mean. Well for starters, it means that everything you learned at school ...will never earn you brand love.
i've been in this business for over ten years. i ve worked in some of the biggest brands for hair care, financial services, engineering componentry, alternative health, tea and even chocolate (ah that was fun but fattening).
those big brands spend millions of poundsgoing deep into the psychology of why consumers buy what they do.
but i'm going to share with you their secrets so now you too can create a brand that people fall in love with...because you have a unique advantage that the bigger businesses don't - astory.
we have a deep instinctive need to connect with people we find interesting. that's why i spend a lot of time creating personalities......Read More detail
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