TTBootCampGames
Break Though Boot Camp Boredom, Differentiate Yourself, and Boost Your Marketing
When I started my group sessions, I was renting a 12 foot by 12 foot area from a local big box gym. Every day I had to show up to the gym 30 minutes before my first session and move 10 spin bikes off of the floor just so we could train. I did everything in my power to market my program and spread awareness so that I could fill my small floor space and find a better facility to train in. It just seemed like no matter what I tried to do, my membership numbers weren t moving and I was actually starting to lose people. People were getting bored with the format of my session and finding other ways to get variety in their training.
I was needed to find a way to get that spark back into my sessions to prevent people from getting bored. Plus with new boot camps opening up around me, I knew I needed a competitive advantage.
My name is Brian Kalakay, and I was tired of spending endless hours working on my boot camp program and not making it back. To solve this problem, I set a goal of opening my own boot camp facility in 8 months. Three months later, my new facility had over 100 new boot camp members . I ll explain how I did it in a moment, but first, let me tell you where I was:
You re probably wondering what the heck Boot Camp Games are and how they can increase your member retention rates and generate a constant source of referrals, right?
I know it sounds like a weird combination, but here me out. As we both know, it is way more affordable to retain clients then it is to try and get new ones off of the street. To be exact, the cost of getting new clients is SEVEN TIMES MORE than the cost of retaining clients
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